Is Your Marketing Strategy Due for a Rethink?
August is a marketing-heavy month for me.
Not just in terms of output—but in terms of reflection.
On the executive coaching side of my business, I’ve noticed a theme popping up again and again. A handful of my business clients—and quite a few of my coaching peers—are all asking the same question:
“How do I create a steadier stream of the right clients?”
We’ve all been there:
We go through intense bursts of marketing—investing in brand awareness, networking, and conversations with potential clients.
Then, if all goes well, we dive into months of delivery.
Until suddenly, the work wraps up…and we’re back at square one.
Sound familiar?
Why Quick-Fix Marketing Solutions Often Miss the Mark
I don’t know about you, but I’m constantly bombarded with people offering to “fix” my marketing funnel.
- Promises to fill my calendar (why? to what end? and dear god, no)
- SEO and optimization offers clogging my junk folder
- Cold emails, Facebook DMs, and LinkedIn pitches promoting miracle frameworks
Everyone seems to have a shortcut to better lead generation. But few of them are sustainable—or aligned with how you want to run your business.
What I Tried Instead
In July, I paused my usual marketing efforts for two weeks and tried a simple adjustment: a new approach to discovery calls.
It wasn’t a brand-new strategy—just a different blueprint for how the call flowed and how I invited people in.
And the result?
I booked four “trial” calls and closed all four.
To compare: last year, I had so many no-shows and unproductive sales calls that I ended up hiring a coach who promised steady revenue without discovery calls.
(That didn’t work either.)
The Bigger Questions I’m Asking
I’m not suggesting you copy my discovery call script.
What I am suggesting is that sometimes the best thing we can do for our marketing and sales is pause and ask better questions:
- How did our best clients actually find us?
- Have we been nurturing those channels with intention?
- Does our current strategy still align with our goals—and with this season of business?
I feel like there’s an ah-ha moment in all this, but I don’t have enough data yet.
What I do know is that I’m not the only one thinking about this—and I’d love to hear from more business owners in the same spot.
Want to Talk It Through?
If you’ve also been thinking about lead generation, marketing, or how to build more consistent revenue—let’s talk.
No sales pitch.
No agenda.
Just a relaxed conversation about what we’re trying, what’s working, and what we’re questioning.
Drop me a note if you want to find some time to swap notes.
